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Redefining Mercadona's Look and Feel
About
About
Personal project dedicated to the improvement of the well-known national company Mercadona. During this project, I had the opportunity to redesign the company's website to try to improve the functionalities, make a more friendly platform and facilitate the online purchasing process.
Personal project dedicated to the improvement of the well-known national company Mercadona. During this project, I had the opportunity to redesign the company's website to try to improve the functionalities, make a more friendly platform and facilitate the online purchasing process.
About
About
Redefining Mercadona's Look and Feel
Goals
Make the shopping experience faster, clearer, and easier to complete on both desktop and mobile. Help users find products, manage their cart, and complete checkout more efficiently.
Highlights
Highlights
The Registration Process
Elimination of unnecessary fields, requirements for creating a password, cleaner registration and real-time validation of completed fields.
Elimination of unnecessary fields, requirements for creating a password, cleaner registration and real-time validation of completed fields.
The Login Process
A standalone login section that aligns with the overall design of the website.
A standalone login section that aligns with the overall design of the website.
The User Account
Reordering the information that appears on the user’s main page: Profile Management, Shopping Cart, Encouraging Purchases, product selection…
Reordering the information that appears on the user’s main page: Profile Management, Shopping Cart, Encouraging Purchases, product selection…
Conclusions
Conclusions
Redefining Mercadona's Look and Feel
This project helped me practice user-centred design for a high-frequency, everyday-use product. I learned the importance of simplicity, information hierarchy, and designing for a wide range of users, including those less tech-savvy.
What would I improve today?
I would add real interviews and usability tests with different user profiles.
This project helped me practice user-centred design for a high-frequency, everyday-use product. I learned the importance of simplicity, information hierarchy, and designing for a wide range of users, including those less tech-savvy.
What would I improve today?
I would add real interviews and usability tests with different user profiles.
Prototype
Prototype
Click on the image to explore the complete prototipe on YouTube.
Click on the image to explore the complete prototipe on YouTube.